Red dawns 2009
Web magazine presentation / Discussion
A critical view on women's magazines that sell stereotypical representations of the (beautiful, healthy and ever-smiling) Woman by advocating "pre-tested" guidelines, advices and ultimately more feverish consumption. Ana Grobler's and Sladana Mitrović's interactive web magazine takes an ironic and parodic stand on the vast differences between representations of Woman and women's daily realities.
The virtual magazine is distinguished by good design and appetizing contents that reflect on the usual contents of women's magazines: health, maternity, beauty and sexuality. Magazine's added value is in its attempt to grasp these issues from several sides, including those that are too discomforting and troublesome to appear in women's magazines, especially since the latter are often using the available space for advertising beautifying products, rather than addressing other needs their readers might have. The web magazine is a collaborative work that uses several forms of artistic expression (video, photography, sound, animation, etc.) to confront and challenge those stereotypes of femininity that women's magazines are usually relying on in order to gain profit.
Link to Beauty and Health with a Smile
Authors: Ana Grobler, Sladana Mitrović
Concept and design: Ana Grobler, Sladana Mitrović
Web programming: Marko Gorenc
Co-design: Damjan Fister
Photography: Ana Grobler, Mateja Kogoj Lanza, Olga Björklund
Sound: Kristina Picco, Zarja Tomc
Proof-reading: Lili Anamarija No
The magazine is going to be presented by the authors. In Slovenian. Simultaneous translation to English provided.